Step 1: create an API key
Brevo
- Open the account menu at the top right and go to SMTP & API.
- Open API keys and click Generate a new API key.
- Name it "Metrara" and copy the key.
Klaviyo
- Open the account menu and go to Settings, API keys.
- Click Create Private API Key and name it "Metrara".
- Choose Read-only access and copy the key.
Mailchimp
- Open your profile menu and go to Extras, API keys.
- Click Create A Key and copy it.
- The key ends with your data center, for example -us5. Copy the whole key.
Step 2: paste it in Metrara
Agency users
- Go to Manage, choose your business and open Access keys.
- Under Mail system, choose Brevo, Klaviyo or Mailchimp.
- Paste the key in the API key field and click Save.
Client users
- Open Connections in the menu.
- In the Email marketing block, paste the key in the field of your email system and click Save.
What you see after connecting
Under Email:
- Statistics: list growth, opens and clicks.
- Campaigns: results per campaign.
- AI analysis: what works in your subject lines and send times.
- Jump on: moments worth sending a newsletter.
- Newsletter: write your next newsletter with Metri.
Good to know
- The open rate also counts opens that Apple Mail registers automatically, so it tends to be high. Clicks are a more reliable measure.
- Revenue per campaign is only shown for systems with e-commerce tracking, such as Klaviyo.
- List growth builds up from the moment you connect.