Every marketing term, in plain language

Average order value: the typical amount a customer spends per order.

In your dashboard · Raising AOV with bundles can grow revenue without more traffic.

How credit for a sale is shared across the channels a customer touched.

In your dashboard · Metrara shows which channels assisted, not just the last click.

Your average ranking in search results for a keyword. Lower is better.

In your dashboard · Moving from position 8 to 3 usually brings a big jump in clicks.

A link from another website to yours. A vote of confidence for search engines.

In your dashboard · More quality backlinks tend to lift your average position over time.

The share of visits where someone left without any further action.

In your dashboard · A high bounce on a landing page hints the message or speed needs work.

When a shopper adds items but leaves before paying.

In your dashboard · A high rate is a signal to simplify checkout or add a reminder email.

A visitor completing something valuable. A sale, a lead or a sign-up.

In your dashboard · You choose what counts as a conversion; Metrara ties it back to the channel.

The percentage of visitors who converted.

In your dashboard · 100 visitors and 3 sales is a 3% conversion rate.

Cost per click: the average price you pay each time someone clicks your ad.

In your dashboard · Rising CPC with flat sales is Metrara’s cue to suggest tighter targeting.

Cost per thousand impressions: what you pay to be shown 1,000 times.

In your dashboard · Handy for awareness campaigns where views matter more than clicks.

Click-through rate: the share of people who clicked after seeing your ad or search result.

In your dashboard · "1,000 people saw it, 30 clicked" is a 3% CTR — a quick read of how tempting your message is.

How reliably your emails reach the inbox instead of spam.

In your dashboard · Metrara watches this so a technical issue doesn’t quietly sink a campaign.

Likes, comments, shares and saves. How people interact with your content.

In your dashboard · Metrara’s AI flags which posts earned the most engagement, so you make more of them.

People who subscribed to your profile to keep seeing your posts.

In your dashboard · Steady follower growth next to engagement tells you if your audience is real.

The percentage of the times your ad could have shown that it actually did.

In your dashboard · A low share means budget or bids are holding you back from more reach.

How often your ad, post or search result was shown, whether or not it was clicked.

In your dashboard · Growing impressions with steady clicks can mean you rank for more searches.

A word or phrase people type into search that you want to be found for.

In your dashboard · Metrara’s rank tracker shows your position for each keyword over time.

The first page a visitor arrives on from an ad, link or search.

In your dashboard · Comparing landing pages shows which entry points convert best.

The share of recipients who opened your email.

In your dashboard · A dip in open rate often points to your subject line or send time.

Visitors who found you through unpaid search results, not ads.

In your dashboard · Metrara separates organic from paid so you know what your SEO really earns.

The number of unique people who saw your post or profile.

In your dashboard · Reach counts people; impressions count views. One person can be several impressions.

Return on ad spend: how much revenue each euro of advertising brings back.

In your dashboard · A ROAS of 4× means €1 spent returned €4 in sales. Metrara shows it per campaign.

Return on investment: the profit you make relative to what you spent.

In your dashboard · Where ROAS looks only at ad revenue, ROI weighs the full cost against profit.

Search engine results page: the list of results you see after a search.

In your dashboard · Featured snippets and maps on the SERP can win clicks even above position 1.

One visit to your site, including everything a person does before they leave.

In your dashboard · A single visitor can start several sessions across a week.