Know where you stand, and where you can overtake them
Metrara puts you next to your competitors on authority, traffic, keywords, pages, ads and links. Not to alarm you, but to see which move gets you the most.
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Six areas where you line yourself up against your competitor
Part of Metrara, the marketing dashboard that ties SEO, Ads, email and revenue together. The competitor list also feeds your audit and your AI visibility, so everything talks to each other.
Metri finds competitors on shared keywords, or add them yourself.
The keywords they rank for and you don’t, sorted by opportunity.
Estimated traffic and keywords per domain, with the trend.
The pages that bring them their organic traffic.
Google and Meta ads, with start date and whether they’re still running.
Links won and lost per month, plus an outreach list.
See at a glance where you stand on the playing field
Metrara puts every competitor on the map: how authoritative their domain is and how much organic traffic they pull. The size of the bubble stands for their backlinks. So you see at once who your real competitor is, and who you can catch up with.
The keywords they rank for and you don’t yet
This isn’t a list to get discouraged by, but your content calendar for the months ahead. Every keyword your competitor ranks for and you don’t is a page you can still make. Sorted by search volume, so you start with the biggest chance.
Are you named in AI answers, or your competitor?
More and more people no longer search, they ask. Metrara measures how often your domain and your competitors’ appear in Google AI Overviews and in ChatGPT, with the share per party and which sources are named most often.
So you see whether your competitor is already in the answers you’re still missing from and which pages are used for it.
See which ads your competitor runs, and which work
From the Google Ads Transparency Center and the Meta Ad Library, neatly brought together. See the ad itself, since when it’s been running, and whether it’s still active. An ad that’s been running for months probably earns its money back.
Facebook and Instagram ads from the Meta Ad Library are free.
Who links to your competitor, and not yet to you?
Metrara tracks which links a competitor wins and loses per month, and which domains link to them but not yet to you. That’s a ready-made list to reach out to.
See today where your competitor is ahead, and where you can catch up
Within five minutes your first competitor comparison is ready, with the keyword gaps and link opportunities you can act on today.
Without Metrara vs. with Metrara
Public data, neatly brought together and traceable
Most competitor checks cost 1 credit and are included in every plan, with 30 free credits every month. So you only pay for the analyses you actually run, no fixed surcharge for a feature you rarely use.
- Ads Transparency Center
- Meta Ad Library
Ads come from the Google Ads Transparency Center and the Meta Ad Library. Neatly brought together, nothing sneaky.
Your competitors come back in your audit and your AI visibility, so you compare with the same set everywhere.
From watching your competitor to overtaking them
You don’t have to be an analyst to see where the opportunities are. The dashboard translates the comparison into concrete moves you can pick up today.
Not who you think, but who shows up on the same keywords and in the same ads.
The keyword gap and their best pages give you concrete ideas that demonstrably work in your market.
See where the gap is small, so you put your energy into the moves that really move you forward.
Three steps, then you know where you stand
No setup. Let Metri find your competitors and the dashboard puts you right next to them on authority, traffic and keywords.
Metri finds competitors on shared keywords, or add them yourself.
Authority, traffic, keywords and links in one place.
Every keyword your competitor ranks for and you don’t is a page you can still make.
Frequently asked questions about the competitors dashboard
Can’t find your question? Feel free to get in touch before you begin.
Yes. Those come from the Meta Ad Library, with start date and reach in the EU, and are free. This integration runs via the Meta app and is available after approval.
Metri looks for domains that rank on the same keywords as you. You can also add them yourself or search on a specific shared keyword. You then use the list everywhere in Metrara.
Most checks cost 1 credit and are included in every plan, with 30 free credits every month. Adding a competitor yourself is free, as is the Meta Ad Library. So you only pay for the analyses you actually run.
Those are the keywords your competitor ranks well for and you don’t, or much lower. Each such keyword is a page you can still make. Metrara sorts them by search volume, so you start with the biggest opportunity.
From public sources: estimated traffic and backlinks from our search data, and ads straight from the Google Ads Transparency Center and the Meta Ad Library. Both are public; Metrara only brings them together clearly.
Tomorrow you’ll know where you can overtake them
Connect your first source and let Metri find your competitors. From tomorrow you see where you stand on authority, traffic and keywords and which move gets you the most.