A high ROAS doesn’t mean you’re making a profit
Metrara sets your ad spend next to your real revenue and your other costs, and shows what’s left at the bottom line. So you know per campaign whether it pays off, and which euros quietly leak away.
Create an account, connect a source, see your first overview tomorrow morning · 14 days free, no credit card
The full advertising dashboard, judged on profit
Part of Metrara, the marketing dashboard that ties SEO, Ads, email and revenue together. Six components that together show whether your ads move your business forward, and where money leaks away.
See what’s left per campaign after all costs, with your break-even ROAS.
Know in advance if you’ll overspend, with a matching daily budget.
Clicks without conversions, ready to copy as an exclusion list.
Two channels side by side, judged by the same standard.
Google’s optimization score per campaign, plus weak keywords.
Search terms you pay for but could also rank for organically.
3× ROAS sounds good. Does it also cover your cost of goods and your hours?
ROAS only compares revenue with ad spend. But you also pay for goods, shipping and hours. Metrara adds those in and works out your break-even ROAS: the line below which a campaign costs you money, however good the ROAS looks.
You notice too late that your budget is gone halfway through the month
Metrara counts along with what you’ve spent today and projects to the end of the month. If you’ll go over, you see it now, with a suitable daily budget to stay within your ceiling, instead of a surprise at your accountant.
Every day you pay for clicks that never deliver anything
People type all sorts of things before they reach you. Some search terms only cost money and never convert. Metrara picks them out and prepares them as an exclusion list, so you paste them into Google Ads in one go.
See today which euros your ads earn you, and which don’t
Connect your Google Ads account and within five minutes you’ll see, per campaign, what it brings in and where your budget leaks away.
Without Metrara vs. with Metrara
Are you named when AI gives the answer?
More and more people ask ChatGPT or Google’s AI overview instead of searching. Metrara measures how often your domain and your competitors’ are named, and puts the click-throughs from ChatGPT, Perplexity, Gemini, Copilot and Claude next to your regular traffic.
No advertising expert needed to know whether it works
The dashboard translates your ad numbers into one question: are you earning from it? And if not, what can you change today.
Search terms without conversion and duplicate campaigns become visible, so your money goes to what works.
Not the ROAS that looks good, but the net result after all your costs. So you know whether advertising moves your business forward.
A campaign slipping below your break-even or budget going too fast: you see it at once, not only afterwards.
Three steps, then you know whether your ads make a profit
No implementation project. You log in at Google Ads with read-only access, and the dashboard shows straight away where your money goes and what it returns.
Frequently asked questions about the Google Ads dashboard
Can’t find your question? Feel free to get in touch before you begin.
Yes. Google Ads and Meta Ads sit side by side, assessed on the same bid strategy, with spend, conversions, cost per conversion and return per euro, per campaign and per ad.
Once, in a few minutes, with read access. After that your numbers refresh automatically every night.
Google Ads shows you ROAS, but not whether you’re making a profit. Metrara adds in your cost of goods and other costs, works out your break-even ROAS, counts along with your budget and picks out the search terms that only cost money. All assessed on your own bid strategy.
From €49 per month for one business, with every feature included, ads, SEO, social, email, reports and Metri. You try it 14 days for free.
No. Metrara only reads from Google Ads. You stay in control; we tell you what to change and you decide.
Tomorrow you’ll know which campaigns actually make you money
Connect Google Ads with read-only access. From tomorrow you’ll see your net result per campaign, and where budget leaks away.