See exactly where you lose customers
Your whole funnel, the conversion per page and what a customer is worth a year later. All from the Google Analytics you already have.
Create an account, connect a source, see your first overview tomorrow morning · 14 days free, no credit card
From loose visits to a path that converts
Part of Metrara, the marketing dashboard that ties SEO, Ads, email and revenue together. Six components that show where your conversion leaks and where your customers really come from.
Conversion and revenue per page, side by side.
Every step from first visit to order or enquiry.
The same funnel, split per channel.
See which channel wins customers and which closes the deal.
Revenue per customer after 30, 90, 180 and 365 days.
Grouped by month of first purchase.
Which page makes customers, which only draws visits?
Per page the sessions, engaged visitors, conversions, bounce, the conversion rate and the revenue, with the comparison to the previous period. Put a page that draws a lot of visits but makes little revenue straight on your to-do.
See exactly at which step your visitors drop off
From the first click to the order or enquiry, with the percentage that reaches each step. So you see where the biggest drop-off is and per channel whether it’s the traffic or the step.
Over half your visitors leave between product page and cart. That’s 8,330 people who were interested enough to look. Fixing that one step is worth more than any campaign you could run this month.
Know which channel brings customers and what they’re worth
Your first order is €48. After a year that same customer spent €213. If you only look at the first purchase, you’re systematically underinvesting in the channels that bring you the best customers. Metrara shows revenue per customer after 30, 90, 180 and 365 days, the repeat rate, and how long it takes before someone comes back. Plus which channel brought them in, not just which one got the last click.
Conversions per channel on first click next to last click. See which channel brings a customer in and which channel finishes the purchase, instead of only crediting the last one.
Revenue per customer after 30, 90, 180 and 365 days, with the repeat rate and the time to the second order. So you know what you can spend to win a customer.
Customers grouped by the month of their first purchase, so you see whether more recent customers are more or less loyal than earlier ones.
In GA4 vs. in Metrara
You already have Google Analytics 4. This is what Metrara adds.
On your own data, from first visit to loyal customer
The funnel, landing pages and attribution come from Google Analytics 4. For customer value and cohorts you connect WooCommerce or Shopify. Metrara reads your data and turns it into a conversion story; it changes nothing on your site.
Put a page with lots of visits and low conversion on your work list with one click, so insight actually becomes action. Free.
Metrara equalises periods and corrects for the season, so a rise or fall in your conversion is accurate.
More customers from the same visits
The conversion dashboard turns your visitor behaviour into one question: where do you lose customers, and which move brings the most extra revenue?
Not chasing more visits, but fixing the step where you lose the most customers. Small fixes with big effect.
See which channel brings customers in and which channel closes the deal, so you split your budget based on contribution.
Know what a customer delivers over a year, so you dare to invest in winning and keeping the right customers.
Three steps, then you see where your conversion leaks
No setup. You connect Google Analytics and the conversion dashboard draws your funnel and the conversion per landing page straight away.
One login, read-only, two minutes. Metrara pulls your history straight in, so you’re not starting from zero.
No setup, no events to configure. Open the tab and your funnel, landing pages and channels are there.
One click turns the weakest page or step into a task on your board. Next month you can see whether it worked.
See today where your visitors drop off
Connect Google Analytics and within five minutes you see your funnel, your best landing pages and which channels really bring in customers.
Frequently asked questions about the conversion dashboard
Can’t find your question? Feel free to get in touch before you begin.
No. Every connection is read-only. Metrara reads your data and tells you what to fix; the changing you do yourself.
No. Metrara works with the standard e-commerce and engagement events GA4 already collects. Connect and the funnel is there.
Yes. Instead of cart and checkout, the funnel runs from visitor via form started and submitted to enquiry. And wherever a webshop sees revenue, you see leads.
Up to two years from Google Analytics, pulled in when you connect. So your comparison to last year works from day one.
GA4 has the data; getting to an answer is the work. Metrara draws the funnel for you, adds the revenue per landing page and follows what a customer spends over the next year. That’s something GA4 doesn’t do at all. And it sits next to your ads, your SEO and your email, so a conversion problem and its cause are on the same screen.
Access stops, nothing else. You gave no payment details, so nothing can be charged. If you want to continue, you choose a plan yourself.
From your webshop, not from Analytics. Connect WooCommerce and Metrara matches orders to customers over time. Without a shop connection you get the funnel and the landing pages; the customer value section stays empty.
For webshops, Valentine’s Day, Singles Day, Black Friday, Cyber Monday and Christmas are ready, each with a suitable preparation time. You add them to your calendar with one click, adjust them or skip them.
WooCommerce and Shopify, both read-only and connected in a minute. Without a shop connection you still get the funnel, the landing pages and the attribution. Only customer value and cohorts need order data.
Stop paying for clicks that never convert
Connect Google Ads tonight and see tomorrow morning where your budget leaks.