What stands out in your numbers, and what you can do about it
Metrara reads all your sources together and picks out what needs attention and where the opportunities are. Signals, lost demand and connections that separate tools never see, each ready to turn into a task in one click.
Across all your connected sources · Optimizations are free
All your sources together, with what stands out at the top
Part of Metrara, the marketing dashboard that ties SEO, Ads, email and revenue together. Six components that together show what needs attention and where you can win, across all your channels.
This week’s signals and open to-dos, counted per area.
What stands out, grouped into Watch out and Opportunities, with the why.
Links between your channels that separate tools never make.
Search terms that performed last year and are fading now, per category.
Pages where visitors drop off or don’t click through.
Put an improvement on your task board in one click.
The insights that only arise when sources meet
Separate tools only know their own corner. Metrara overlays SEO, Ads, email, your webshop and your site and picks out the connections. Each block appears as soon as the matching sources are connected. Your newsletter revenue, your social and the moments to jump on also sit here next to your result.
Search terms that convert in ads while you don’t rank for them organically, and vice versa. Develop that page or put an ad on it instead.
Your rankings next to what you spend on ads per keyword. See where you pay twice for something you already rank well for.
Ad spend, conversion and load time per landing page together. A slow page you send money to stands out at once.
Conversions according to Google Ads and Meta Ads next to what GA4 counts, so you know which number to trust.
What a conversion costs against what a customer delivers over time. So you know what you can really spend.
Whether your strongest pages are also the pages that sell, and where an internal link has the most effect.
Only what changed, split into watch out and opportunities
You don’t have to walk through every chart. Metrara reports per week or month what changed, grouped into Watch out and Opportunities, with an explanation of why it stands out. Filter by SEO, Ads, webshop, site, weather or competitor and tick off what you’ve seen.
The search demand you quietly lost
Search terms that had many impressions last year and almost nothing now, tied to your sales category so you see the revenue behind them. Plus demand you don’t yet have a page for, ready to jump on.
| Search term | Category | Last year | Now | Note |
|---|---|---|---|---|
| teak garden set | Garden furniture | 2,400 | 90 | demand dropped, you’re still there |
| parasol xl | Garden furniture | 1,180 | 40 | no page of its own |
| weatherproof lounge set | Lounge sets | 870 | 60 | category shifted |
Requires: Search Console. Demand is linked to your sales category.
See how visitors really move around your site
Where people leave at once, where they exit and which pages are shown a lot but clicked little. Exits and internal flow are measured by the Metrara plugin.
Landing pages where visitors leave straight away without doing anything. Often a wrong expectation or a slow start.
Pages that often appear in the search results but rarely get a click. A better title or description pulls traffic from them.
Where people leave your site and how they move from page to page. Measured by the Metrara plugin.
Pages where visitors barely scroll or click, so you see which content doesn’t land.
Without Metrara vs. with Metrara
Across all your sources, and free
Optimizations reads your Search Console, Google Ads, Meta, your webshop, your email tool and your site. It overlays them and picks out what stands out. Metrara only reads and never changes anything; you decide what to pick up.
Put a signal or improvement on your task board in one click, with a date and an owner. That way a good intention doesn’t get lost in a list.
Each block appears as soon as the matching sources are connected. Connect more and Metrara sees more connections.
Know what’s best to pick up today
The dashboard turns all your numbers into a short list: this stands out, this is the opportunity, and this is the first step.
What stands out surfaces by itself, across all your channels. You don’t have to walk through six tools yourself to find a problem.
Connections between SEO, Ads, email and your site that separate tools never show, so you steer on causes instead of symptoms.
Every signal becomes a task with a date. So you know not just what’s going on, but also what to do today.
Three steps, then you know what deserves attention
No setup. You connect your sources and the dashboard picks out the signals and opportunities straight away, across all your channels.
See today what stands out and where you can win
Connect your sources and within five minutes your signals, your lost demand and your opportunities are ready, each a task in one click.
Frequently asked questions about Optimizations
Can’t find your question? Feel free to get in touch before you begin.
Exit pages and internal flow are measured by the Metrara plugin on your site. The other website signals come from your Analytics and Search Console.
Connections that stay invisible per tool: search terms that convert in ads but are organically absent, cost per conversion next to customer value, or link strength to your converting pages. Each block appears as soon as the matching sources are connected.
The optimizations are free and included in every plan. All you need is your sources; the more you connect, the more connections Metrara can make.
You turn it into a task on your task board in one click, with a date and an owner. What’s done you tick off, and it disappears from your list.
Search terms that had many impressions last year and almost nothing now, tied to your sales category so you see the revenue behind them. Also demand you don’t yet have a page for. This requires Search Console.
From all your connected sources together: Search Console, Google Ads, Meta, your webshop, your email tool and your site. Metrara compares week on week and month on month and picks out what changed.
Tomorrow you’ll know what to tackle this week
Connect your sources. From tomorrow you’ll see what stands out and what to do about it.