Know exactly what you sell, and why it runs
Metrara shows what moves your revenue, which products run, who buys and how your checkout performs. From refunds and abandoned orders to the products that often end up in one basket together.
Create an account, connect your shop, see your first overview tomorrow morning · 14 days free, no credit card
From receipt to buying behaviour, in one dashboard
Part of Metrara, the marketing dashboard that ties SEO, Ads, email and revenue together. Six components that together show how your webshop sells and where revenue is left on the table.
From visitors to revenue, with the trend per card.
Refunds, discounts and shipping, so you know your real margin.
Your top ten by revenue, with units sold and the trend.
Products often bought together. Ideal for bundles.
How often customers return and what a customer is worth.
Payment methods, discount codes and peak times at checkout.
See which product carries your revenue, and which stands still
Net revenue, units sold and the change against the comparison period, with the figures from then in their own column. For products you also see the retail price, the stock, the views and how often a view led to a purchase.
| Product | Price | Net revenue | Units | Change | View → buy |
|---|---|---|---|---|---|
| Linen summer dress (in stock) | €79.95 | €12,410 | 156 | +18% | 4.8% |
| White leather sneakers (in stock) | €119.00 | €9,880 | 83 | +9% | 3.9% |
| Canvas shoulder bag (low) | €49.95 | €6,240 | 125 | −6% | 5.1% |
| Wide straw hat (in stock) | €34.95 | €3,110 | 89 | +24% | 2.7% |
Top 10 by net revenue
| Category | Net revenue | Units | Change | Conversion |
|---|---|---|---|---|
| Clothing | €28,900 | 612 | +14% | 4.2% |
| Shoes | €19,400 | 214 | +8% | 3.6% |
| Bags | €12,640 | 268 | −3% | 4.9% |
| Accessories | €7,820 | 331 | +21% | 2.9% |
A returning customer is gold, if you know when to email
Metrara splits new and returning customers, measures their average order and customer value and calculates the time between orders. From that comes a tip for the best moment to email, plus your most loyal customers and the countries they come from.
See where in the checkout your revenue gets stuck
Discount codes with their usage and cost, abandoned orders that weren’t paid or were cancelled, and your payment and shipping methods. Plus when people order, per weekday and per hour, so you plan your promotions and mailings at the right moment.
Where you sell, not just what you sell
Your own webshop, the free Shopping listings and Bol.com side by side, so you see which channel brings which revenue and where there’s still room.
See which channel sells best and which channel brings in which category. Requires: Google Analytics with e-commerce data.
Impressions, clicks and CTR of your products in the free listings, against last year and per product, plus disapproved products. Requires: Merchant Center.
Revenue, orders, items sold and revenue after commission, per day and with your best-selling products. Appears with the Bol.com integration.
Without Metrara vs. with Metrara
Your webshop and marketplaces, brought together and only read
Orders and products from WooCommerce, marketplace sales from Bol.com, channel data from Google Analytics and the free listings from Merchant Center. Metrara fetches them and lays them side by side, but never changes anything in your shop.
Let Metri pick up to three tasks from your numbers and put them on the task board with one click. Free, so you know at once what to do.
Fetch your Bol.com numbers whenever you want: revenue, orders and revenue after commission, next to your own shop.
No data analyst needed to steer your webshop
The dashboard turns your sales numbers into concrete moves: which product to push, which bundle to make and when to email your customer.
Not the gross amount, but what’s left after refunds, discounts, abandoned orders and shipping costs.
Bundles based on what sells together, and the right moment to email returning customers. Growth without extra ad budget.
See which product stands still and which category carries, so you aim your buying, promotions and pages at what really runs.
Three steps, then you know how your shop sells
No setup. You connect your webshop and the dashboard shows straight away your revenue, your best-selling products and where your revenue is left behind.
See today what your webshop really earns
Connect WooCommerce or Bol.com and within five minutes you see your margin, your best-selling products and where in the checkout your revenue gets stuck.
Frequently asked questions about the E-commerce dashboard
Can’t find your question? Feel free to get in touch before you begin.
Yes. Orders that weren’t paid or were cancelled you see in euros, along with the payment and shipping methods. Often that points to a missing payment option or shipping costs that are too high.
No. Metrara only reads: it fetches your orders, products and customer data and lays them out clearly. Prices, stock and orders you manage in your own webshop as usual.
Metrara looks at which products regularly end up in the same order. You use those combinations for bundles and cross-selling, backed by your own sales data instead of a feeling.
A Merchant Center integration. Then you see impressions, clicks and CTR of your products in the free listings, against last year and per product, plus which products were disapproved.
Four items that lower your gross amount: refunded orders, discounts given, abandoned orders and shipping costs. Each gets its own card, so you see your actual margin instead of just the revenue.
WooCommerce and Shopify work right away. You connect Bol.com for your marketplace sales, and Metrara puts those net after commission next to your own shop.
Tomorrow you’ll know what to do
Connect WooCommerce, Shopify or Bol.com. From tomorrow you’ll see your real margin, your bestsellers and your returning customers in one place.