Never miss a peak again because you started too late
Metrara puts the seasonal moments and your own campaigns on one content calendar, with the preparation time alongside. Playbooks tell you exactly what to do when, and come back by themselves every year.
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Why you plan it here
Any tool can remember a date. This one knows what happened last year. Plan your next Black Friday with that week’s revenue alongside, see which category carried it, and start from what worked instead of from a blank page.
Your whole year of campaigns on one calendar
Part of Metrara, the marketing dashboard that ties SEO, Ads, email and revenue together. Six components that take you from ‘oh right, Mother’s Day’ to a calm, prepared plan.
The important moments for webshops are already in there, with the preparation time alongside.
Your own campaign you add with a colour and notes.
You view everything as a list or a month.
Actions a number of days in advance, in the right order.
Seasonal moments and playbook actions return automatically on the right date.
Every week your briefing names the campaigns you need to prepare now.
Seasonal moments and your own campaigns in one place
The important moments for webshops are already in there. Add them to your calendar with one click, adjust them or skip them. Your own campaign you add with a colour and notes, and you view everything as a list or a month.
The peaks of the year are already set up
For webshops the most important moments are included by default, with a suitable preparation time. Add them to your calendar, adjust the date or name, or skip them if they don’t fit you.
14 Feb · 3 weeks ahead
5 Apr · 3 weeks ahead
11 May · 2 weeks ahead
15 Jun · 2 weeks ahead
11 Nov · 6 weeks ahead
28 Nov · 6 weeks ahead
1 Dec · 6 weeks ahead
25 Dec · 4 weeks ahead
Set your own moments!
Exactly what to do when, right up to the day itself
Every campaign has a playbook: actions a number of days in advance, in the right order. See everything in one list by date or per campaign, tick off what’s done and see at once which action is at risk of running late. A playbook you set up once comes back every year.
Without Metrara vs. with Metrara
Your whole team’s calendar, that remembers itself
Set your campaigns and playbooks up properly once and Metrara brings them back every year on the right date, with the preparation time before them. Your routine grows with you instead of starting over each season.
Client users can add campaigns and playbook actions themselves, so the calendar belongs to everyone and doesn’t live in one head.
Every week your briefing names the campaigns you need to prepare now, so a peak never comes at the last minute again.
Calm in your marketing year
The dashboard turns campaigns from a stress peak into a prepared routine: you know well in advance what’s coming and what to do.
The preparation time is with every moment, so you start on time instead of panicking the week before.
Seasonal moments and campaigns are set, so your head is free for the work itself instead of for remembering.
Your playbooks come back and get better every year. You build a routine instead of starting over each time.
Three steps, then your year is on the calendar
No setup. The seasonal moments are ready; you add them to your calendar and add your own campaigns with the preparation time alongside.
2 minutes. Add them to your calendar with one click, adjust them or skip them.
With a name, start and end date, status, the number of preparation weeks, a colour and notes.
A series of actions per campaign a number of days in advance.
Put your campaign year on the calendar today
The seasonal moments are ready. Add your own campaigns and Metrara reminds you in time of what to prepare.
Frequently asked questions about Campaigns
Can’t find your question? Feel free to get in touch before you begin.
If you work with clients who follow along, they can add campaigns and actions themselves. That way an agency plans together with the client instead of over email.
Yes. Team members work in the same calendar and the same playbooks, so the planning isn’t stuck in one head.
Yes. Seasonal moments and playbook actions return automatically on the right date, so you build your routine once and build on it every year.
The weekly briefing names the campaigns you need to prepare that week, and in the calendar overdue actions are clearly marked.
With a name, start and end date, status, the number of preparation weeks, a colour and notes. The campaign then appears in your list and month view, and during the preparation window you get the Prepare now button.
A series of actions per campaign a number of days in advance, for example making imagery six weeks before and setting up ads a week before. You see everything by date or per campaign, tick off what’s done and see which actions are at risk of running late.
Next year you started on time
Set your campaign year on the calendar once. Metrara reminds you of every peak on time, so you never miss one again.