Know what your newsletter delivers and improve the next one
Metrara shows how your newsletters perform and what they deliver, analyses your subject lines and send moments and helps you with a content plan and fresh subject lines for the next one.
Across all your connected sources · Optimizations are free
Measure what works and start the next one right away
Part of Metrara, the marketing dashboard that ties SEO, Ads, email and revenue together. Six components that turn your newsletter into a measurable and repeatable channel.
Your list’s growth and activity at a glance.
Revenue after sending, compared with a normal day.
See whether your newsletter is performing better or worse.
Opens, clicks, unsubscribes and revenue per campaign.
Best send time and subject lines, plus concrete tips.
Content plan, subject lines and your newsletter, ready to go.
Every newsletter judged on what it did
Sent, delivered, open, click, unsubscribes and revenue per campaign, with the device used and the most-clicked links. Open the email as it was sent and ask Metri for tips for the next one.
Let your sent newsletters speak for themselves
From two sent newsletters Metrara makes an analysis: your best send moment, your best-performing subject lines, what works in your subject lines and which campaigns gave the most unsubscribes. Plus four to six concrete improvement points for the next one.
Not just measure, but also make
Metrara doesn’t stop at the numbers. It helps you come up with and build the next newsletter, based on what’s growing in your market and what works for you.
Keywords that are searched more and products that sell better, with the topics growing in both search demand and sales.
A worked-out plan with a topic per week, so you never start with an empty schedule and your newsletter gets structure.
Fresh subject lines on request, with an optional theme, based on what demonstrably works for you.
Read in your own Mailchimp template structure, adjust it per section and copy it ready to send.
Without Metrara vs. with Metrara
Your email tool connected, neatly brought together
Statistics and campaigns come from Brevo, Klaviyo or Mailchimp via their own integration. Revenue per campaign you see with systems that have e-commerce tracking. Metrara fetches your numbers and analyses them, but sends nothing without your approval.
Let Metri pick concrete tasks from your newsletter data and put them on your task board, so you know the next step. Free.
With systems that have e-commerce tracking, such as Klaviyo, Metrara sees the revenue per campaign, not just opens and clicks.
Email that earns money instead of costing time
The dashboard turns your newsletter into a measurable channel: you see what it earns and get help to make the next one better.
Not just opens, but the revenue a newsletter brought in. So you know whether this channel is worth your time.
A content plan, subject lines and a template that Metri fills in with you. A better newsletter, faster.
The AI analysis gives four to six concrete improvement points, so your newsletter grows with every send.
Three steps, then you know what your email does
No setup. You connect your email tool and the dashboard shows straight away your subscribers, your campaigns and what they delivered in revenue.
2 minutes. Your stats and campaigns come in through the connection.
Opens, clicks, unsubscribes and revenue per campaign.
Best send time and subject lines, plus concrete tips.
See today what your email earns and make the next one better
Connect Brevo, Klaviyo or Mailchimp and within five minutes you see your numbers, your revenue per campaign and your first improvement points.
Frequently asked questions about the Email dashboard
Can’t find your question? Feel free to get in touch before you begin.
Yes. You get a six-week content plan. You can have subject lines written, with an optional theme. You can build your newsletter by importing your own Mailchimp template structure and editing it section by section.
No, not without you. Metrara reads your numbers and helps you build the next newsletter, but you do the sending yourself in your own email tool.
For webshops, Metrara compares the revenue on the send day and the two days after with an average day. In systems with e-commerce tracking, you also see the revenue per campaign directly, next to opens and clicks.
Metrara shows keywords that are being searched more and, for webshops, products that are selling better. Topics growing in both search demand and sales are highlighted, so you can match your newsletter to what’s happening now.
Your best send time, your best-performing subject lines, what works in them and which campaigns caused the most unsubscribes, with four to six improvements. The analysis is available from two sent newsletters and is free.
Brevo, Klaviyo and Mailchimp. Your stats and campaigns come in through the connection. You see revenue per campaign in systems with e-commerce tracking, such as Klaviyo.
Tomorrow you’ll know what your newsletter really earns
Connect Brevo, Klaviyo or Mailchimp. From tomorrow you’ll see the revenue per campaign, your best send time and what to do better next time.